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Free Strategic Management Online Crash Course

How to develop a Blue Ocean Strategy?

In this mini-course you will learn the central elements of the Blue Ocean Strategy, one of the most important and influential ideas in Business Administration in the last years. Through a business case study on Amazon – the launch of Echo / Alexa – it’s possible to identify the challenges of looking for new markets in highly competitive sectors.

After watching the lecture and reading the article that contains the business study case, you will be able to complete the test of knowledge. Students who obtain grades 7 and over, will receive a certificate of achievement issued by IBS Americas. Your certificate will be sent by email in up to 30 days after the course completion. Double check you filled in your email and name correctly – the certificate will be issued with the name used in the registration.

With the support from California State University, Northridge (CSUN), IBS Americas offers crash courses, conferences and other online events for you to develop your international career.

Besides receiving a Certificate of Achievement corresponding to 3 hours worth of classes, students registered for the crash course who demonstrate academic excellence can participate in the scholarship selection process for courses abroad offered by CSUN and other institutions in the United States and Europe.

Lecturer: Professor Ricardo Britto is a Doctor in Business Administration from USP and Dean of IBS Americas. Coordinator of programs offered in California State University, Northridge, Prof. Britto is a research specialist in Strategy and International Marketing.


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